I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering.
The surprise you ask? I got a thank you card in the mail the next day. OK, it’s a printing company so using a card makes sense. In the past, I have written about the loss of communication that we used to take for granted and disastrous results that can occur. What about the genius of using what everyone used to take for granted to now make an impact?
I work mostly with small businesses. I am not so foolish to say it’s time to exclusively use the pen against the sword. Social and virtual tools are here to stay. But, so many are using things all wrong and sometimes abandoning the tools of engagement that could now help you stand out from the crowd.
Jure Klepic authored a great piece for Huffington Post Media about the news of traditional media’s demise being misinterpreted. Mark Sage then detailed in Customer Think that customers can still tune out your best efforts at virtual engagement.
Traditionally, customers will decide how they will use your offers, staff and business. Think up any term of use and you can bet there is a loophole. After all, the customer is always right.
Entrepreneurs are inundated with every new trend and belief and feel obligated to follow along. But, a post by Dave Wellman sealed it for me. What is your business about? If you do not understand your own business, and its goals, then how can you possibly choose tools effectively let alone implement them?
“Know The Room” – a video sidebar from Catch Driver Marketing. View it here.
Rena Wang of Forbes wrote a story about how Social Media will be the site for the shopkeeper-patron conversation going forward. I currently admin social channels for clients and vigilance is indeed important. However, pause to consider a classic disruption to your thinking.
Based on your storefront and your playing field, it’s worth remembering that some traditions may not be ready for the dead letter office just yet.
Glenn Kass and Catch Driver Marketing can get your ideas on track. Visit www.catchdriver.com or follow on Facebook (www.facebook.com/catchdrivermarketing) and Twitter (www.twitter.com/CatchDriverMktg).